Wild Lights

Creative Direction + Copywriting

To drive attendance and revenue for the Saint Louis Zoo's 2024 Wild Lights season, we created a campaign answering the question: What makes the holiday season at the Zoo so magical? The answer lies in the Zoo’s unique role as a place of self-discovery. At Wild Lights, people of all ages can see themselves reflected in both the magic of the holidays and the wonder of the natural world. Our animated commercial, See Yourself in the Magic, brought this idea to life with a nostalgic Rankin/Bass-inspired aesthetic, complete with a stop-motion feel and vintage 4:3 aspect ratio. A custom music track from Marmoset tied the story together, creating a heartfelt celebration of the season.