Enterprise

Creative Direction + Copywriting

It’s so much more than rental cars. Enterprise Mobility, the parent company over Enterprise, Alamo and National, is also a global leader in fleet management, flexible vehicle hire, carsharing, and more. Enterprise chose my team at Paradowski to help boost brand trust and drive positive brand sentiment with timely, relevant social content and proactive community management.

Showing up at the big game*

*kind of

Tasked with creating quick-turn social content to promote the newly launched Enterprise Mobility brand’s presence in Las Vegas during Super Bowl weekend, we created a fully photo-realistic 3D Reel featuring a stadium “built” from scratch, a vibrant crowd, dazzling phone light shows that celebrated the new brand icon, and even a shaky camera effect to mimic a fan’s perspective.

To heighten the realism, we posted it right as the halftime show began, capturing the excitement in real time.

A look behind the scenes at the collaborative process.

Guardians of the Galaxy Vol. 3 Sponsorship

As part of Enterprise's sponsorship of Disney and Marvel Studios’ Guardians of the Galaxy Vol. 3, we created 3D license plates personalized to the film's main characters. On social, we tapped into excitement around the film's release by asking users to guess who each plate belonged to.

We also identified real travel locations that resembled scenes straight out of the Marvel Cinematic Universe.

Zen as a trend

“Shredding waves is much more dangerous than people realize.”

Without naming the biggest movie of summer 2023 👱‍♀️💅, we capitalized on the buzz with a look at gorgeous global travel spots that might have customers thinking pink the next time they plan a trip.

A New York Times story, “The First Car,” evoked nostalgic reactions from readers. To achieve similar nostalgic engagement, we invited users to imagine driving their first car and let us know… what were you listening to? As answers came in, we published custom responses.