Yellowbelly
I love, love, love naming, as challenging as it is. Atomicdust worked with Retreat Gastropub’s owners to name and brand their new “sea and spirits concept” in the Central West End, which opened late 2018. Yellowbelly, a “modern hideout,” offers tropical-inspired fare, a seafood-centric menu and a beverage program focused on rum, craft beer, wines by the glass, cocktails and more.