Reebok Krios

Warson Brands asked Atomicdust to help brand and launch the Reebok KRIOS with GORE-TEX® Extended Comfort Technology, the first waterproof hot-weather tactical boot. We boiled down the product’s impressive list of features to a clear story that people would immediately understand and like. The new tagline – “Come heat or high water.” – embodies the fearless, “bring it on” spirit of law enforcement and military audiences, and instantly communicates the boot’s key benefits. New core positioning language gets right to the benefits, focusing less on how the technology works, and more on why it matters.

A box sticker to remind customers of the boot's features and benefits while they’re trying on a pair (or putting the boots on for the first time at home).

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