After a hugely successful appearance on ABC’s Shark Tank, Better Life sales exploded and big-box retailers came calling. To evolve to meet the needs of a more mainstream audience, we advanced the brand story by spotlighting the products’ remarkable power – an unexpected feature in the natural cleaning category.
The new Better Life packaging is more consistent, easier to read and, of course, fun. On every bottle, a swoosh cuts through vibrant colors to reinforce the power of the products to cut through grease, grime and dirt. The design revamp has created more consistency across the entire line, helping people recognize the full family of Better Life products, and how well they all work together.